Welcome to the New add on Whatsapp integration
We’ve given whatsapp integration a fresh add on in FQMS business one to help you to send instant messages to your client and improve customer relationship.
Top Reasons WhatsApp is Important for Customers:
1. It’s Where Customers Already Are
WhatsApp has over 2 billion users worldwide. For many customers, it’s their primary daily communication tool. They check it constantly. By communicating there, you meet them in a place they are already comfortable and active, unlike email which can feel formal or slow.
2. Immediacy and Speed
Customers expect quick answers. WhatsApp facilitates this perfectly.
- Faster than Email: No subject lines, formal greetings, or long wait times for a response.
3. High Engagement and Open Rates
WhatsApp messages have an incredible open rate of over 98%, compared to average email open rates (typically 15-25%). People almost always see and read a WhatsApp notification quickly. This makes it a highly reliable channel for critical communications.
4. Rich, Interactive Communication
It’s not just text. WhatsApp allows you to communicate in the ways customers find most helpful:
- Images & Videos: Send photos of a product, a how-to video, or a visual guide to solving a problem.
- Voice Messages: Perfect for complex explanations or for adding a personal, human touch.
- Documents: Send PDF invoices, receipts, or instruction manuals directly.
5. Personalization and Human Connection
WhatsApp feels personal. It allows for one-to-one conversations that build rapport and trust.
- Personal Touch: Using the customer’s name and having a conversational tone makes them feel valued.
- Builds Trust: The informal nature can foster a stronger relationship than more transactional channels like email or support tickets.