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Unlike traditional SMS that comes from a random long-number or short-code, Branded SMS allows your software to send messages that appear to come from a custom, alphanumeric name (e.g., YOURBRAND instead of +1234567890).
This immediately increases recognition, trust, and open rates.
Integrating this feature provides tangible value to your clients (the end-users of your software).
| Feature | Benefit to Your Client | Example |
|---|---|---|
|
Custom Sender ID |
Instant Brand Recognition. Recipients know immediately who the message is from, increasing trust and engagement. |
Sender: ALI GROUP instead of Sender: 54321 |
|
High Visibility |
Improved Open Rates. Branded messages stand out in an inbox and are less likely to be mistaken for spam. |
A user sees “ALI GROUP” and knows it’s an important account notification. |
|
Transactional & Promotional Messaging |
Versatile Use Cases. Can be used for OTPs, order alerts, appointment reminders, marketing offers, and more. |
ALI GROUP: Your package #123 is delivered.
STARBUCKS: Get 20% off your next coffee!
|
|
API-Driven Automation |
Seamless Workflow Integration. Automatically trigger SMS from within your software’s core functions. |
When a support ticket is closed, auto-send: FQMS: Your ticket #101 has been resolved. |
|
Global Reach (in supported countries) |
Consistent Communication. Many providers offer international routes for Sender ID, though delivery and support vary by country. |
A SaaS company can send consistent alerts to its global user base. |
|
Delivery Reports & Analytics |
Measurable Results. Track delivery status, failures, and opt-outs to optimize communication strategies. |
Your client can see that 99.8% of their login OTPs was delivered successfully. |
Integrating a Branded SMS gateway into your software typically follows a standard API-based process.
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